People

We are Your Supporting Cast

Leverage Point has assembled a first-class team of experts, communicators, strategists, and creatives dedicated to your success. Together, we help you #findyourLeverage.

Meet the Team

  • Juan E. Fernández Ceballos, CUDE
  • President/CEO

Juan has served as Vice President of Governmental Affairs for the Credit Union Association of New Mexico for the past seven years and was recently selected as CEO of Leverage Point, Inc.. Prior to joining the Credit Union Association of New Mexico, Fernández Ceballos worked for the New York State Assembly with many Latino-elected officials at the state and federal level. In New Mexico, he has worked closely with Rep. Michelle Lujan Grisham (D, NM), Vice Chairman of the Congressional Hispanic Caucus. Rep. Lujan Grisham is one of the leading credit union champions in Congress. Fernández Ceballos was born and raised in Puerto Rico of Dominican ancestry.

  • Michael Barrio, MA
  • Managing Partner & Vice President, Public Affairs

Michael Barrio, MA comes to Leverage Point after having previously worked as a legislative analyst for a Santa Fe-based lobbying firm, and for the New Mexico State University Office of Governmental Relations. He spent several years in Los Angeles, CA, and gained extensive expertise in corporate human resources, organizational development and alignment, and media relations during his tenure at The Walt Disney Co. and Yahoo!, Inc..

Further, prior to joining Leverage Point, Inc., Michael taught at New Mexico State University as an adjunct professor in Business & Professional Communication, Technical & Scientific Communication, and Contemporary Identity Politics. He is passionate about professional and corporate ethics, and remains a continuing Daniels Fund Ethics Initiative Fellow and advocate. Michael received his MA in Rhetoric and Professional Communication from New Mexico State University (NMSU), and was born and raised in Las Cruces, New Mexico.

Michael is an active and involved member of the New Mexico Association of Commerce and Industry (for which he serves on the Economic Development and Entrepreneurship committees), the Albuquerque Hispano Chamber of Commerce, the Public Relations Society of America and it’s New Mexico chapter, as well as serving as a current member with the National Press Club in Washington, D.C.

  • Larry Blanchard
  • Senior Strategist

Larry is an experienced credit union executive with over 40 years of experience in governmental affairs and public relations. He has served in key roles at CUNA & Affiliates, NAFCU, the NCUA, CUNA Mutual Group and was Chairman of the executive committee for the Credit Union Campaign for Consumer Choice. Larry has been instrumental in shaping today’s credit union landscape. In addition to working with CUNA Mutual Group for more than 15 years, he has worked for every major credit union organization in the U.S.

Without Larry’s efforts in helping to make H.R. 1151 law, there might not be a credit union movement today. He was inducted into the Cooperative Hall of Fame in 2010 and is the recipient of the prestigious NCUF’s Herb Wegner Award for High Achievement and numerous other honors as one of the most influential people shaping the credit union movement’s history over the last 35 years.