People

We are Your Supporting Cast

Leverage Point has assembled a first-class team of experts, communicators, strategists, and creatives dedicated to your success. Together, we help you #findyourLeverage.

Meet the Team

  • Juan E. Fernández Ceballos, CUDE
  • President/CEO

Juan has served as Vice President of Governmental Affairs for the Credit Union Association of New Mexico for the past seven years and was recently selected as CEO of Leverage Point, Inc.. Prior to joining the Credit Union Association of New Mexico, Fernández Ceballos worked for the New York State Assembly with many Latino-elected officials at the state and federal level. In New Mexico, he has worked closely with Rep. Michelle Lujan Grisham (D, NM), Vice Chairman of the Congressional Hispanic Caucus. Rep. Lujan Grisham is one of the leading credit union champions in Congress. Fernández Ceballos was born and raised in Puerto Rico of Dominican ancestry.

  • Larry Blanchard
  • Senior Strategist

Larry is an experienced credit union executive with over 40 years of experience in governmental affairs and public relations. He has served in key roles at CUNA & Affiliates, NAFCU, the NCUA, CUNA Mutual Group and was Chairman of the executive committee for the Credit Union Campaign for Consumer Choice. Larry has been instrumental in shaping today’s credit union landscape. In addition to working with CUNA Mutual Group for more than 15 years, he has worked for every major credit union organization in the U.S.

Without Larry’s efforts in helping to make H.R. 1151 law, there might not be a credit union movement today. He was inducted into the Cooperative Hall of Fame in 2010 and is the recipient of the prestigious NCUF’s Herb Wegner Award for High Achievement and numerous other honors as one of the most influential people shaping the credit union movement’s history over the last 35 years.

  • Dan Mayfield
  • Public Affairs Director

For 20 years, Dan Mayfield slogged it out as magazine editor, newspaper reporter and TV show host before moving into the public relations world to help companies tell their stories. As the Public Affairs Director at Leverage Point, he is responsible for a broad range of communications strategies for clients. His work has won him several local and national awards, and he moonlights as the PA announcer for the Duke City Gladiators professional indoor football team. An Albuquerque native, Mayfield graduated from the University of New Mexico and is a fellow in the USC Annenberg School of Journalism.

Leverage Point Inc. is an advocacy and public affairs firm that specializes in providing a dedicated governmental and public affairs team that assists clients with developing and implementing proactive strategies that include crisis communications and management that will empower clients to mobilize grassroots efforts and galvanize positive public sentiments to the advantage of their individual and specific legislative and business goals.