Elevate your brand.
The Leverage Point team consistently works to cultivate and nurture professional relationships with journalists, bloggers, influencers, publishers and media figures across the United States.
Our media relations strategies and platforms are based on the idea that relationships are what not only connect us to each other, but also encourage and garner positive sentiment, recognition and respect. Working from this concept enables us to elevate our clients’ brands, attract greater market share, engage their publics and drive revenue.
We deliver results. You’ve got news and stories to share and our team has the skill, expertise, and connections to design and execute innovative and creative communications platforms to reach the audiences that matter, when it matters.
What We Do
- Develop strategic, focused & comprehensive messaging platforms
- Develop holistic and comprehensive grassroots & public affairs campaigns
- Solicit media coverage
- Develop and maintain comprehensive, focused target lists of editors and influencers
- Develop press releases and other materials
- Review editorial calendars and follow up on published opportunities to secure coverage
- Publication & influencer outreach on a regular basis for new opportunities and to develop sustainable professional networks
- Consistently pitching editors to suggest relevant & timely story ideas or to gain coverage of a specific company press announcement
- Pursue feature coverage, roundup coverage, and sidebar coverage
- Proactively work to ensure positive coverage